The term refers to a specific model of a gravity-fed charcoal grill and smoker manufactured by Masterbuilt, sold at The Home Depot retail stores. This type of outdoor cooking appliance offers a combination of charcoal grilling flavor with the convenience of automated temperature control, commonly sought after by barbecue enthusiasts.
The appeal stems from the grill’s ability to maintain consistent temperatures over extended periods, allowing for set-and-forget smoking, a departure from traditional charcoal grilling methods. The availability through a major retailer like The Home Depot increases accessibility to a broader consumer base, contributing to the product’s popularity and market presence. The combination of automated features and charcoal flavor addresses a growing demand for user-friendly outdoor cooking solutions.