The phrase refers to a specific type of Halloween decoration featuring a motorized, life-sized figure inspired by the title character from the 1988 film, “Beetlejuice,” and sold through the home improvement retail chain, Home Depot. These decorations often incorporate movement, sound effects, and light features to enhance their visual appeal.
The availability of such items highlights the increasing commercialization of Halloween and the demand for sophisticated, immersive decorations. The popularity of licensed characters, like Beetlejuice, coupled with the accessibility provided by large retailers, allows consumers to create elaborate and themed Halloween displays more easily. This trend reflects a cultural shift towards greater investment in seasonal decorating.