A specific category of pet food, this product line emphasizes high protein content, grain-free formulations, and the incorporation of novel proteins sourced from animals typically found in a wild or natural environment. An example would be a dry kibble that lists duck, venison, or rabbit as its primary protein sources, rather than chicken or beef. These diets are often marketed towards pet owners seeking to mimic the ancestral diets of canines and felines.
The appeal of such diets stems from perceptions regarding the health benefits of higher protein intake, reduced carbohydrate content, and the avoidance of common allergens found in traditional pet foods. Historically, pet food formulations relied heavily on grains and by-products. This dietary approach represents a shift towards ingredients considered more biologically appropriate and potentially less likely to trigger sensitivities in some animals. The inclusion of diverse protein sources may also contribute to a broader range of amino acids and nutrients.
