A system where individuals involved or interested in the creation of interactive entertainment receive periodic updates, news, or resources directly via electronic mail. For instance, a developer might sign up to receive notifications about new game engine features or industry conferences.
This method of communication provides several advantages. It allows for targeted information dissemination, ensuring that recipients receive content relevant to their specific interests within the industry. This directed approach can improve awareness of new tools, techniques, or job opportunities. Historically, it has evolved from simple newsletters to sophisticated, personalized content streams designed to foster community and skill development.