The term denotes a strategy, primarily in project management and business development, to bypass prolonged introductory phases or unnecessary preliminary steps in favor of immediate and direct engagement with key stakeholders or core project objectives. An example would be immediately connecting a potential investor with the CEO, rather than navigating layers of intermediaries.
This approach aims to accelerate progress, conserve resources, and foster more meaningful connections. Its significance lies in increasing efficiency and reducing potential bottlenecks. Historically, organizations have realized that streamlined communication and focused action lead to superior outcomes in competitive environments. It emphasizes decisiveness and targeted resource allocation, crucial for achieving strategic goals.
