The phrase refers to the presence and operation of a well-known home improvement retail company within the Guatemalan market. It signifies the potential availability of a wide range of construction materials, home furnishings, and related services for consumers and businesses in Guatemala.
The entry of a large-scale retailer into a developing market can lead to increased competition, potentially resulting in lower prices and a greater variety of products for consumers. It may also spur economic activity through job creation and investment in infrastructure. The establishment and evolution of such businesses reflect trends in globalization and international commerce.
