The term refers to a seasonal, large-scale animated Halloween decoration, often featuring a rider without a head on horseback. This item is associated with a major home improvement retailer and the year in which it is, or is expected to be, available for purchase. The popularity of such decorations stems from the classic American folktale and the desire for impactful outdoor Halloween displays.
The appeal of these large decorations lies in their visual impact and ability to create a memorable Halloween experience for homeowners and trick-or-treaters. Purchasing trends indicate a significant interest in large, animated decorations during the Halloween season. These items frequently become highly sought after, contributing to increased store traffic and online searches, thus boosting brand visibility for both the retailer and the decoration’s manufacturer.