The phrase refers to a promotional contest offered by Dunkin’ where participants have the chance to win prizes immediately upon playing. These games usually involve some form of online or in-store interaction and offer a range of rewards, from free beverages and food items to larger, more substantial prizes. The year “2024” specifies the temporal context of a particular iteration of such a game.
Such promotions are strategically important for Dunkin’ as they drive customer engagement, increase brand visibility, and incentivize frequent purchases. Historically, these games have proven effective in attracting new customers and reinforcing loyalty among existing ones. The appeal lies in the immediate gratification and the potential for winning, creating a positive association with the brand.