The phrase refers specifically to football games in which the University of Iowa Hawkeyes have participated in the Rose Bowl, an annual American college football bowl game played in Pasadena, California. These contests represent significant moments in the university’s athletic history. For instance, the 1959 Rose Bowl saw Iowa defeat California 38-12.
Appearances in this prestigious bowl game are important for several reasons. They bring national attention to the university, enhance its reputation, and serve as a point of pride for alumni and fans. Historically, participating in the Rose Bowl has been a marker of success for the Iowa Hawkeyes football program, often indicating a season of exceptional performance and championship contention.