These digital activities center on customizing the appearance of virtual characters to resemble or align with the aesthetics of Korean pop music artists. Participants select from a variety of clothing, hairstyles, accessories, and makeup options to create stylized representations. One can, for example, create an avatar inspired by a specific music video or album concept, mimicking the fashion choices of the featured artists.
They offer a creative outlet for fans to engage with the genre beyond simply listening to the music. They foster a sense of community as individuals share their creations and participate in virtual fashion shows or design competitions. Furthermore, they can serve as an entry point for individuals unfamiliar with K-pop to explore the diverse visual elements and styles associated with the music and the artists themselves. These games reflect the industry’s emphasis on visual presentation and carefully curated image.
