This simulation provides an interactive environment where individuals can learn basic business principles through the management of a beverage vending operation. Participants make decisions regarding pricing, inventory, and marketing in order to maximize profits. For example, they must consider weather forecasts to adjust inventory levels and pricing strategies to attract customers.
The activity’s value lies in its ability to impart fundamental financial literacy and entrepreneurial skills. It allows users to experience the challenges and rewards of operating a small enterprise. Furthermore, this type of learning experience has roots in educational games that have historically been used to teach economics and resource management.
