The phrase refers to a directive suggesting that individuals or groups bypass frivolous activities or unproductive distractions in the Medford area, and instead, focus on more substantial and meaningful endeavors. For example, an organization might choose to prioritize community development projects over purely recreational events.
This approach emphasizes efficiency, productivity, and goal-oriented action within Medford. The benefit lies in the potential for accelerated progress on important community issues, resource optimization, and a greater sense of purpose among residents. Historically, this type of focus has been adopted during times of crisis or when facing significant challenges to ensure resources are directed toward critical needs.