The term signifies watch brands that occupy the space between luxury timepieces and entry-level or budget options. These brands typically offer a balance of quality materials, reliable movements (often sourced from reputable manufacturers), and aesthetically pleasing designs, all at a price point accessible to a wider consumer base. As an example, a company producing watches with Swiss-made automatic movements and sapphire crystal faces, but selling them at significantly lower prices than high-end Swiss brands, would fall into this category.
This segment of the watch market is important for several reasons. It provides consumers with access to timepieces that offer significant value for money, representing a step up in quality and craftsmanship from basic watches without the significant financial investment required for true luxury. Historically, this category has served as a gateway for many individuals into the world of horology, fostering an appreciation for well-made and stylish timepieces. The prevalence of these timekeepers contributes to a robust and competitive market, encouraging innovation and driving advancements in manufacturing techniques.
