The large-sized, poseable Halloween decoration sold at a major home improvement retailer has, through user-generated content, evolved into a recognizable and often humorous internet phenomenon. These oversized figures, frequently displayed in various scenarios and shared on social media platforms, constitute the foundation of the trend. An example might be the decoration posed doing everyday activities or inserted into fictional situations captured in a photograph or short video, then shared online.
The appeal of this phenomenon lies in its accessibility and adaptability. The readily available decoration allows widespread participation, while the diverse creative applications provide constant novelty and entertainment. The trend’s prevalence is also fueled by its timing, coinciding with the cultural significance surrounding autumn and Halloween. Furthermore, the trend illustrates how consumer products can be repurposed and recontextualized, creating viral content with broad reach and impact.
