The term refers to a selection of video games designed for play on mobile devices that do not feature advertisement-based monetization models. Instead of generating revenue through the display of advertisements, these games often rely on alternative methods such as premium pricing, in-app purchases for cosmetic items or expansions, or subscription services. A concrete illustration includes titles available through platforms like Apple Arcade or those purchased directly from app stores as paid applications.
The absence of disruptive advertisements within the gaming experience enhances player engagement and immersion. This model eliminates the potential for intrusive interruptions, leading to a more focused and enjoyable period of play. Historically, the mobile gaming landscape was dominated by ad-supported free-to-play titles. However, a growing demand for uninterrupted gameplay has fueled the rise and popularity of games that eschew this approach, prioritizing user experience over immediate advertising revenue.
