The phrase highlights an opportunity to forgo recreational activities in favor of focusing on the state of Montana. This could involve choosing to dedicate time and resources to addressing significant issues facing the state, rather than engaging in leisure pursuits. For example, a decision might be made to prioritize working on conservation efforts or supporting local businesses, instead of participating in outdoor recreation activities.
Such a decision could be driven by a need to address economic hardships, environmental concerns, or social challenges within the state. By choosing to concentrate on these pressing matters, individuals and organizations can make a more direct and meaningful impact. Historically, similar shifts in focus have occurred during times of crisis or when there is a widespread recognition of urgent needs within a community or region.