This activity, often associated with the animated television series Rick and Morty, involves the consumption of alcoholic beverages based on specific occurrences or dialogue within an episode. For instance, a common rule might require a drink whenever a particular character says a catchphrase, or when a certain plot device is used. This transforms watching the show into an interactive experience beyond passive viewing.
The popularity of this form of entertainment stems from its ability to enhance social gatherings and inject an element of unpredictability into the viewing experience. It fosters a sense of camaraderie among participants, adding a layer of engagement beyond the narrative of the show itself. Its origins lie in the broader tradition of adapting television viewing into a participatory activity, leveraging shared cultural experiences for entertainment.