The naming conventions employed by the Game Grumps YouTube channel regarding the character Link, from The Legend of Zelda franchise, have become a recurring comedic element. These names, often assigned arbitrarily or based on in-game observations, serve as running gags throughout their gameplay videos, providing entertainment and a sense of continuity for viewers. An example would be persistently referring to Link as “Gary” or coining a name based on a visual characteristic encountered during a specific playthrough.
The practice of assigning alternate names to characters fosters audience engagement and contributes to the channel’s overall brand of humorous and irreverent commentary. This playful renaming strategy creates inside jokes that resonate with long-time viewers, strengthening the sense of community. Furthermore, it demonstrates the improvisational and comedic chemistry between the hosts, Arin Hanson and Dan Avidan. The origins of this particular comedic device can be traced back to earlier Game Grumps series, with The Legend of Zelda providing ample opportunity for its consistent application.