The phrase refers to a specific subgenre of mobile games characterized by passive gameplay, cute aesthetics, and collection mechanics. These games often involve attracting virtual creatures or objects to a player’s digital space through the use of resources, with minimal direct interaction required. A prime example is the title which gave rise to the descriptor; players set out food and toys to attract digital cats to their virtual yard.
The appeal of such games lies in their relaxed, low-pressure nature. They provide a sense of accomplishment through collecting and observing virtual interactions without demanding significant time investment or strategic complexity. Their popularity reflects a desire for simple, visually pleasing entertainment accessible in short bursts throughout the day, and taps into trends of collecting and virtual pet ownership that have been present in gaming for decades.
