A sequence of characters, often alphanumeric, can be used during online purchases from a particular retailer to reduce the total cost. This promotional tool is commonly offered to attract new customers or reward loyal patrons. For instance, entering a specific sequence at checkout on the retailer’s website might deduct a percentage from the order total or unlock free shipping.
The application of these digital discounts offers several advantages. For the consumer, it presents an opportunity to acquire desired products at a reduced price, thereby increasing purchasing power. For the retailer, these offers can stimulate sales, drive website traffic, and enhance brand loyalty. Historically, such incentives began as printed vouchers but have largely transitioned to digital formats, reflecting the growth of e-commerce.
