A collaborative brewing venture between Brewery Ommegang and HBO, these beverages served as a promotional tie-in with the acclaimed television series Game of Thrones. The series of beers, each uniquely crafted, offered fans a tangible connection to the world of Westeros. Each release was often associated with a specific character, house, or event within the television show’s narrative.
These special edition beers garnered significant attention, both within the craft beer community and among followers of the television program. The limited availability and collectible nature of the bottles led to increased sales for Brewery Ommegang and further amplified the cultural impact of the television series. The project successfully leveraged the popularity of a fictional universe to promote a real-world product, thereby creating a mutually beneficial partnership.
