The phrase refers to a set of rules designed to turn viewing of the film “Pitch Perfect” into an interactive social activity involving the consumption of alcoholic beverages. The structure typically involves assigning specific actions or dialogue from the film as triggers, prompting participants to take a drink whenever the trigger occurs. For example, a player might be required to drink every time a specific character speaks, or when a particular song is performed.
Such activities enhance social gatherings by providing a shared focus and fostering interaction among participants. They offer a playful method of engaging with popular culture, transforming a passive viewing experience into an active and communal one. The phenomenon draws on a long tradition of participatory film culture, adapting familiar movie-watching conventions to a social drinking context.