The “Atlanta Braves Home Depot Tool Race” is a between-innings promotional activity held during Atlanta Braves baseball games at Truist Park. It features individuals, often selected from the crowd, who race from one point to another on the field while carrying oversized tools provided by Home Depot, a major sponsor. The race adds an element of lighthearted competition and entertainment to the game-day experience for fans.
This type of sponsorship activation provides significant benefits. For the Atlanta Braves, it enhances fan engagement and creates memorable moments during games. For Home Depot, it provides prominent brand visibility and associates the company with a popular sporting event, reaching a large and diverse audience. The combination of sports entertainment and corporate partnership has become a common strategy for maximizing promotional impact.