This refers to a promotional event, often time-limited, offered by a major home improvement retailer. It typically involves providing consumers with a percentage of their purchase back in the form of a rebate, usually 11%, after meeting specific purchase requirements and following a designated claim process. For example, if a customer spends $1000 on eligible items during the promotional period, they could receive an $110 rebate.
Such promotions can significantly impact consumer spending, driving sales volume during the offer period. These incentives provide a financial benefit to shoppers, making larger projects or purchases more affordable. Historically, retailers have used rebates as a tactic to attract customers and compete with rival businesses by offering a post-purchase discount.