These promotional instruments represent opportunities for customers to acquire products from a specific tabletop game publisher at a reduced price. These instruments are often expressed as percentage discounts (e.g., 10% off) or fixed monetary reductions (e.g., $5 off) applicable during the purchase process. An example could be a code distributed via email that, when entered at checkout on the publisher’s website, lowers the total cost of a game or a set of accessories.
The availability of such incentives can significantly impact purchasing decisions, encouraging consumers to explore new games or expand their existing collections. Historically, these mechanisms have been used by companies to drive sales during specific periods, such as holidays, or to promote new product launches. They also serve as a tool for building customer loyalty and rewarding repeat business.
