The phrase identifies a strategy related to urban tourism and leisure activities. The core concept revolves around intentionally avoiding typical tourist traps and over-commercialized attractions within a specific city, in this instance, Reno. For example, rather than visiting casinos along the main strip, individuals may choose to explore local breweries or outdoor recreation areas.
This approach offers several advantages. It provides opportunities for more authentic experiences, facilitates engagement with local culture and businesses, and often results in a more economical vacation. Historically, this inclination has grown as travelers seek more personalized and less packaged travel options, moving away from mass tourism towards unique and immersive encounters.