The practice centers around consuming alcoholic beverages in conjunction with viewing episodes of the animated television series Rick and Morty. The consumption is typically triggered by specific events occurring on screen, such as character catchphrases, recurring plot devices, or visual gags. A typical instantiation involves establishing a set of rules tied to these on-screen cues; for example, participants might drink every time Rick burps or Morty stutters.
This activity offers a structured way for fans to engage more actively with the show’s content, transforming passive viewing into an interactive social experience. The increasing popularity of such activities coincides with the rise of binge-watching and the desire for enhanced entertainment. Similar formats have existed across various forms of media, adapted to fit the thematic elements of the source material and providing a communal element for viewers.
