The phrase represents a desire to bypass superficial activities and distractions when planning a visit or engaging with the city in southwestern Virginia. It implies a focus on authentic experiences and efficient use of time, prioritizing substance over frivolous engagements. For example, it might involve selecting unique, local dining options over chain restaurants, or opting for outdoor adventures in the Blue Ridge Mountains instead of arcade games.
Adopting such a mindset offers several benefits. It allows visitors and residents alike to deeply connect with the area’s culture, history, and natural beauty. This approach fosters more meaningful interactions, encourages support for local businesses, and creates lasting memories. Historically, Roanoke has been known for its vibrant arts scene, outdoor recreational opportunities, and significant role in railroad history, which are all easily accessible when extraneous activities are minimized.