allen + roth represents a private label brand primarily available at The Home Depot. It encompasses a diverse range of home dcor and improvement products, spanning from lighting fixtures and bathroom vanities to patio furniture and outdoor structures. Items sold under this name are often positioned to offer a balance of style and affordability for homeowners undertaking renovation or decorating projects. An example includes a specific model of bathroom faucet sold exclusively through the retailer under this label.
The significance of such store-exclusive brands lies in their ability to offer customers unique designs and price points that might not be available with national brands. This arrangement benefits both the retailer, by fostering customer loyalty and differentiation, and the consumer, by providing access to potentially lower-cost alternatives. Historically, private labels have grown in popularity as consumers seek value and retailers aim to build brand identity.
