The acquisition of pre-made promotional videos designed to showcase video games is a practice within the gaming industry. These marketing assets serve as concise visual representations of gameplay, narrative, and overall aesthetics, intended for dissemination across various platforms to attract potential consumers.
These pre-produced videos can expedite marketing campaigns, providing readily available content for advertising and social media engagement. Their utilization allows developers and publishers to concentrate resources on game development and other core business operations. Historically, creating such assets involved significant time and expense, making their availability as pre-existing resources an advantageous proposition.