The specified phrase combines seemingly disparate concepts: a festive, summery figure; a large retail chain; and a location typically associated with leisure and recreation. This juxtaposition suggests a seasonal promotional campaign or the sale of related merchandise within a specific retail environment. An example would be holiday decorations featuring a summery twist, available at a particular big-box store near coastal areas.
Such a marketing strategy capitalizes on the cultural familiarity of a traditional holiday figure while adapting it to appeal to a specific demographic or geographic location. The potential benefits include increased brand visibility, enhanced customer engagement, and boosted sales, particularly during periods that may typically see lower retail activity. This tactic can provide a unique approach to holiday marketing, deviating from conventional advertising and drawing consumer attention through novelty.