The phrase denotes a desire to bypass typical tourist activities or gambling pursuits often associated with the Reno, Nevada, area. Instead, the intention is to focus on alternative experiences. For example, one might choose to explore the natural landscapes surrounding Reno, such as Lake Tahoe or the Sierra Nevada mountains, rather than spending time in casinos.
This choice offers several advantages. It allows individuals to engage with the region’s rich history, diverse outdoor recreation opportunities, and burgeoning arts and culture scene. Moving beyond traditional gambling-focused tourism can lead to a more authentic and enriching travel experience, contributing to a more sustainable and diverse local economy by supporting businesses outside the gaming industry.